The top 5 tips for successfully expanding your online shop internationally

Expanding into new markets is an exciting opportunity for online retailers, but many struggle to navigate the complexities of international growth. With years of experience helping countless businesses expand abroad, we've identified the key factors that can make or break your success. In collaboration with kosarertek.hu, a leading eCommerce magazine, we’ve compiled the five most important things to consider when taking your online shop global.

1. Ensure Cash on Delivery Options

For many countries in the Central European (CE) region, cash on delivery (COD) remains a popular payment method. In fact, surveys reveal that between 50-70% of online purchases are made using COD in this area. If you want to appeal to local customers, offering COD as a payment option is essential. Failing to do so may turn away a significant portion of potential buyers.

2. Skip the Warehouse (At First)

One common mistake many online shops make is rushing to invest in their own warehouse when expanding internationally. This is a major financial commitment that may not be necessary right away. Instead, focus on building your brand presence and market position, and outsource warehousing to a reliable service provider. This allows you to allocate resources more efficiently, strengthening your growth strategy while reducing overhead costs.

3. Provide a Local Return Address

Returns are an unavoidable part of eCommerce, and in some market segments, return rates can reach double digits. Having a local return address can significantly boost your conversion rate by giving customers confidence that returning an item won’t be a hassle. It shows that your business is committed to providing a smooth, trustworthy experience, which can be the deciding factor for many buyers.

4. Partner with Local Delivery Heroes

Your customers’ experience with delivery can make or break their overall satisfaction. In many regions, locally known courier companies are trusted more than international giants. Partner with local delivery heroes who have built a solid reputation. They are often seen as more reliable and can provide a personalized touch that international players might lack, improving the overall experience for your customers.

5. Prioritize Accurate Order Tracking

Everyone is eager to receive their parcels, and being able to track orders is crucial for customer satisfaction. Make sure you work with a logistics partner that offers accurate and reliable parcel tracking, especially for cross-border deliveries. This will keep your customers informed and reassured during the shipping process, helping to minimize inquiries about order status and boosting customer trust.

5+1. AI is Great, But Localization Matters More

Artificial intelligence is an excellent tool, and you’re likely already using it in many areas of your business. However, when it comes to expanding into foreign markets, localization by a human expert is essential. AI can’t always catch the nuances, slang, or trending terms used by locals, and mistakes can be easily spotted by native speakers. Make sure your website speaks the language fluently, both literally and culturally, to win over new customers.

Expanding internationally doesn’t have to be a struggle. By focusing on these key areas, you can set your online shop up for success in new markets. For a deeper dive into these tips, just get in touch with us, in cross border commerce we are really experinced, we can be az your help.

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